Two Days Course
Day One: Exploration and Creativity
Morning: Creative Business Ideas
Tool Usage: Utilize mind mapping tools to help entrepreneurs organize and expand their ideas.
Business Theory: Introduce the "Blue Ocean Strategy" to help entrepreneurs think about creating and tapping into new markets.
Activity: Idea Salon - Entrepreneurs use mind maps to present their business ideas and discuss based on the Blue Ocean Strategy.
Afternoon: Risks and Opportunities in Entrepreneurship
Tool Usage: Teach SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to help entrepreneurs evaluate their business ideas.
Business Theory: Introduce Porter's Five Forces model to aid in understanding the competitive landscape of an industry.
Activity: Risks and Opportunities Analysis - Groups use SWOT analysis and the Five Forces model to analyze their business ideas.
Day Two: Assessment and Planning
Morning: Assessing Entrepreneurial Desire and Capability
Assessment Method: Use Myers-Briggs Type Indicator (MBTI) or DISC personality tests to assess the character and adaptability of entrepreneurs.
Business Theory: Discuss the importance of emotional intelligence in entrepreneurship.
Activity: Self-Assessment and Psychological Testing - Entrepreneurs complete MBTI or DISC tests and discuss how to leverage their strengths.
Afternoon: Business Plan and Vision
Tool Usage: Provide a Business Model Canvas as a framework for writing business plans.
Business Theory: Teach the SMART criteria (Specific, Measurable, Achievable, Relevant, Time-bound) for setting effective goals.
Activity: Business Plan Training and Vision Speech - Entrepreneurs use the Business Model Canvas to draft plans and prepare vision speeches based on the SMART criteria.
Next step
For entrepreneurs and SME leaders who want structured business growth training, Masterpreneur offers HRDC claimable entrepreneurship and business programs.
