Navigating the New Wave of Entrepreneurship: Key Strategies for Building a Successful Business
Entrepreneurship strategy guidance for SME owners and founders who want to build stronger business models and execution discipline.

Two Days Course

Day One: Exploration and Creativity

Morning: Creative Business Ideas

Tool Usage: Utilize mind mapping tools to help entrepreneurs organize and expand their ideas.

Business Theory: Introduce the "Blue Ocean Strategy" to help entrepreneurs think about creating and tapping into new markets.

Activity: Idea Salon - Entrepreneurs use mind maps to present their business ideas and discuss based on the Blue Ocean Strategy.

Afternoon: Risks and Opportunities in Entrepreneurship

Tool Usage: Teach SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to help entrepreneurs evaluate their business ideas.

Business Theory: Introduce Porter's Five Forces model to aid in understanding the competitive landscape of an industry.

Activity: Risks and Opportunities Analysis - Groups use SWOT analysis and the Five Forces model to analyze their business ideas.

Day Two: Assessment and Planning

Morning: Assessing Entrepreneurial Desire and Capability

Assessment Method: Use Myers-Briggs Type Indicator (MBTI) or DISC personality tests to assess the character and adaptability of entrepreneurs.

Business Theory: Discuss the importance of emotional intelligence in entrepreneurship.

Activity: Self-Assessment and Psychological Testing - Entrepreneurs complete MBTI or DISC tests and discuss how to leverage their strengths.

Afternoon: Business Plan and Vision

Tool Usage: Provide a Business Model Canvas as a framework for writing business plans.

Business Theory: Teach the SMART criteria (Specific, Measurable, Achievable, Relevant, Time-bound) for setting effective goals.

Activity: Business Plan Training and Vision Speech - Entrepreneurs use the Business Model Canvas to draft plans and prepare vision speeches based on the SMART criteria.

Next step

For entrepreneurs and SME leaders who want structured business growth training, Masterpreneur offers HRDC claimable entrepreneurship and business programs.

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